We are looking for a highly skilled and experienced Senior TTL Strategist to join our team. In this pivotal role, you will be responsible for the development and execution of media strategies that align with both client marketing goals and agency communication strategies. You will work closely with clients and internal teams to create integrated media plans that deliver results, combining traditional, digital, and experiential marketing approaches. If you have a strong analytical mindset, a passion for media strategy, and experience managing teams, this role presents a great opportunity to make a significant impact.
As a Senior TTL Strategist, you will lead the development and management of comprehensive media strategies, ensuring they are in line with client objectives and deliver measurable results. Your role will involve using media planning and measurement tools, conducting media evaluations, and working with cross-functional teams to create cohesive, effective campaigns. You will also be responsible for overseeing and mentoring a team of strategists, ensuring the successful execution of media plans and campaigns.
- Develop and manage media strategies that align with client marketing goals and agency communication strategies.
- Lead the creation of integrated, multi-channel media plans that incorporate traditional, digital, and experiential elements.
- Use media planning and measurement tools (Adex, AMPS, Telmar Suite) to assess, evaluate, and optimize media campaigns.
- Conduct media evaluations to ensure campaigns are performing as expected and adjust strategies as necessary.
- Collaborate closely with clients, account teams, and creative teams to ensure media strategies align with overall brand communication and objectives.
- Manage and mentor a team of strategists, providing guidance on media planning, execution, and client relationships.
- Monitor trends and developments in the media landscape and incorporate relevant insights into media strategies.
- Present media strategies, plans, and results to clients, offering insights and recommendations for improvement.
- Ensure that all media campaigns are executed on time, within budget, and meet or exceed performance goals.
| Required Skills and Qualifications |
- Bachelor's degree in Marketing, Communications, Media, or a related field.
- Minimum of 5-7 years of experience in media planning, strategy development, or related roles.
- Strong experience in developing and managing media strategies across multiple channels (TV, digital, radio, etc.).
- Expertise in using media planning and measurement tools such as Adex, AMPS, and Telmar Suite.
- Demonstrated ability to perform media evaluations and optimize campaigns based on performance data.
- Analytical thinking with the ability to interpret data and translate it into actionable insights.
- Experience managing and mentoring teams in a fast-paced, client-driven environment.
- Excellent communication and presentation skills, with the ability to interact effectively with clients and internal teams.
- Experience with media buying and negotiation.
- In-depth understanding of digital and traditional media landscapes.
- Knowledge of advanced analytics, marketing performance measurement, and optimization techniques.
- Strong project management skills with the ability to oversee multiple campaigns simultaneously.
- Ability to stay ahead of industry trends and incorporate emerging technologies into media strategies.
- Competitive salary with performance-related bonuses.
- Opportunity to lead and innovate in media strategy for top-tier clients.
- Career advancement opportunities in a dynamic, growing agency.
- Collaborative work environment with access to cutting-edge media planning tools and technologies.
- Ongoing professional development and training to support your career growth.
- Flexible work arrangements depending on your role and location.
- Submit your CV online in absolute confidence, ensuring all your contact details are included, such as:
- Mobile number
- Personal email address
- Alternatively, contact us directly for an informal discussion about the role.
Important Note:
If you are not contacted within 3 working days, please assume your application has been unsuccessful on this occasion. However, we may reach out regarding similar vacancies in the future.
At HR Partner, we specialize in matching top talent with leading companies across various industries. Our team is dedicated to helping professionals like you find the perfect career opportunity. We are passionate about building lasting relationships with both candidates and clients to ensure a successful recruitment process.
| Confidentiality Statement |
We understand the importance of confidentiality and are committed to maintaining the privacy of both candidates and clients throughout the recruitment process. Rest assured, your application will be handled with the utmost care and confidentiality.
Once you apply, our team will review your qualifications and, if there’s a potential fit, we’ll reach out to you for a preliminary discussion. Should your profile align with the client’s needs, we’ll guide you through the interview process and provide support every step of the way.
By applying for this role, you consent to your details being shared with HR Partner. For more information on how we handle your personal data, please refer to our Candidate Privacy Policy available on our website.
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